Relevant partner 4 Media Oy has just announced its partnership with Smart AdServer, a leading direct and programmatic platform for premium media companies. Through this agreement, Relevant will be the exclusive partner of Smart AdServer in the Nordics, and will deploy the full stack platform in Norway, Sweden, Finland, and Denmark.
Smart AdServer is the only 100% independent, 100% publisher-focused and 100% techno, full stack platform. It puts publishers back in control, allowing them to manage their digital advertising with a Holistic Yield algorithm for all sales channels, all formats (standard display, rich media, video, native), all screens (desktop, in app, mobile web) and all channels (direct, RTB, automated guaranteed). Smart AdServer CEO Cyrille Geffray explains, “This partnership with Relevant will allow us to extend our footprint in a very dynamic and high-potential region for us. Our unique full stack publisher suite, together with the expertise of Relevant’s team, will bring publishers the best tools to maximize the value of their inventory”.
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