Q&A with Smart AdServer CMO, Corey Kronengold
1) Smart AdServer talks about being a ‘true tech provider,’ rather than a media player. What’s the difference?
CK: That’s an important distinction for Smart. So many companies in the ad-tech space obfuscate their true businesses with marketing spin. Smart AdServer is a pure-play technology provider. We provide publishers and ad networks with the tools they need to manage and monetize their ad inventory. We don’t bring our own inventory to the table, we don’t have any vested interest in the outcome of the transaction or auction, and we only play on one side of the transaction. There are too many companies masquerading as tech providers that make most of their money on arbitraging media within their environments. Worse, they don’t provide any transparency at the impression level, so a publisher has no idea how much money some of these platforms are making off of their inventory. They may pay a publisher $3, and take their 15% fee off of that, but they may have gotten $5 from the buyer — and the publisher has no idea. Publishers deserve transparency, and that’s what Smart AdServer provides.
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